/* ============================================================
   READYMADE — fused build v2 (Claude, 2026-06-18, taste pass)
   Display = Happy Times (serif), body = Miedinger (grotesque),
   accent = orange #FF5100, signature motif = the modules.
   ALIGNMENT RULE: left for all reading/scanning sections
   (hero, approach, work, services, process, fit); CENTERED is
   reserved for the two direct-address panels (manifesto + contact)
   so centering reads as a decision, not a default.
   ============================================================ */

/* ---------- Fonts ---------- */
@font-face{font-family:"Happy Times";src:url("assets/fonts/HappyTimes-Regular.woff2") format("woff2");font-weight:400;font-style:normal;font-display:swap}
@font-face{font-family:"Happy Times";src:url("assets/fonts/HappyTimes-Bold.woff2") format("woff2");font-weight:700;font-style:normal;font-display:swap}
@font-face{font-family:"Happy Times";src:url("assets/fonts/HappyTimes-Italic.woff2") format("woff2");font-weight:400;font-style:italic;font-display:swap}
@font-face{font-family:"Miedinger";src:url("assets/fonts/Miedinger-Book.woff2") format("woff2");font-weight:400;font-style:normal;font-display:swap}
@font-face{font-family:"Miedinger";src:url("assets/fonts/Miedinger-Bold.woff2") format("woff2");font-weight:700;font-style:normal;font-display:swap}

/* ---------- Tokens ---------- */
:root{
  --paper:#f4efe6;
  --paper-2:#fbf8f1;
  --ink:#15110b;
  --ink-2:#100d09;
  --muted:#6c655a;
  --line:rgba(21,17,11,.14);
  --line-2:rgba(21,17,11,.30);
  --orange:#ff5100;        /* large display / pill / stats / modules */
  --orange-text:#c2410c;   /* small text (eyebrows etc.) — AA on paper */
  --orange-deep:#e84800;
  --green:#00b46b;
  --paper-on-dark:#f1ece2;
  --serif:"Happy Times",Georgia,"Times New Roman",serif;
  --sans:"Miedinger","Helvetica Neue",Arial,sans-serif;
  --maxw:1320px;
  --gutter:clamp(20px,5vw,72px);
  --ease:cubic-bezier(.22,.61,.36,1);
}

/* ---------- Reset / base ---------- */
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth;overflow-x:clip}
body{
  margin:0;background:var(--paper);color:var(--ink);
  font-family:var(--sans);font-weight:400;font-size:clamp(1rem,.55vw + .9rem,1.1rem);
  line-height:1.5;letter-spacing:.005em;-webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;overflow-x:hidden;
}
img{display:block;max-width:100%;height:auto}
a{color:inherit;text-decoration:none}
h1,h2,h3{font-family:var(--serif);font-weight:400;margin:0;letter-spacing:-.015em;line-height:.98}
p{margin:0}
ol,ul{margin:0;padding:0;list-style:none}
dl,dd{margin:0}
::selection{background:var(--orange);color:#fff}

.skip-link{position:absolute;left:-9999px;top:0;background:var(--ink);color:#fff;padding:12px 18px;z-index:100;font-family:var(--sans)}
.skip-link:focus{left:12px;top:12px}
.visually-hidden{position:absolute!important;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
a:focus-visible,.button:focus-visible,.email-link:focus-visible{outline:3px solid var(--orange);outline-offset:3px;border-radius:2px}

/* ---------- Shared bits ---------- */
.eyebrow{font-family:var(--sans);font-weight:700;font-size:.72rem;letter-spacing:.22em;text-transform:uppercase;color:var(--orange-text);margin:0 0 1.4rem}
.accent-it{font-style:italic;color:var(--orange);display:inline-block;padding-bottom:.04em}
.section{max-width:var(--maxw);margin:0 auto;padding:clamp(72px,11vh,150px) var(--gutter)}

.button{
  display:inline-flex;align-items:center;gap:.6em;font-family:var(--sans);font-weight:700;
  font-size:.82rem;letter-spacing:.06em;text-transform:uppercase;padding:1.05em 1.7em;
  border:1.5px solid var(--ink);border-radius:999px;transition:transform .35s var(--ease),background .25s,color .25s,border-color .25s;
}
.button.primary{background:var(--orange);border-color:var(--orange);color:var(--ink)}
.button.primary:hover{background:var(--orange-deep);border-color:var(--orange-deep);transform:translateY(-2px)}
.text-link{font-family:var(--sans);font-weight:700;font-size:.8rem;letter-spacing:.08em;text-transform:uppercase;border-bottom:1.5px solid var(--orange);padding-bottom:3px;transition:color .25s;white-space:nowrap}
.text-link:hover{color:var(--orange-text)}

/* ---------- Header ---------- */
.site-header{
  position:sticky;top:0;z-index:50;display:flex;align-items:center;justify-content:space-between;
  gap:24px;padding:18px var(--gutter);background:color-mix(in srgb,var(--paper) 86%,transparent);
  backdrop-filter:saturate(1.1) blur(8px);border-bottom:1px solid var(--line);
}
.brand-mark img{height:26px;width:auto}
.site-nav{display:flex;align-items:center;gap:clamp(18px,2.4vw,40px)}
.site-nav a{font-family:var(--sans);font-weight:700;font-size:.78rem;letter-spacing:.1em;text-transform:uppercase;color:var(--ink);transition:color .2s}
.site-nav a:hover{color:var(--orange-text)}
.site-nav .nav-cta{border:1.5px solid var(--ink);border-radius:999px;padding:.6em 1.1em}
.site-nav .nav-cta:hover{background:var(--orange);border-color:var(--orange);color:var(--ink)}

/* ---------- Hero ---------- */
.hero{
  position:relative;max-width:none;margin:0;overflow:hidden;background:var(--ink-2);
  display:flex;align-items:flex-end;min-height:clamp(620px,calc(92svh - 40px),860px);
  padding:clamp(44px,8vh,96px) var(--gutter) clamp(44px,7vh,84px);
}
.hero::before{
  content:"";position:absolute;inset:0;z-index:1;pointer-events:none;
  background:
    linear-gradient(90deg,rgba(16,13,9,.78) 0%,rgba(16,13,9,.56) 44%,rgba(16,13,9,.18) 100%),
    linear-gradient(180deg,rgba(16,13,9,.18) 0%,rgba(16,13,9,.34) 48%,rgba(16,13,9,.72) 100%);
}
.hero-copy{
  position:relative;z-index:2;display:grid;width:min(100%,var(--maxw));margin:0 auto;color:var(--paper-on-dark);
  grid-template-columns:minmax(0,1fr) minmax(260px,410px);
  gap:0 clamp(32px,7vw,96px);align-items:end;
}
.hero .eyebrow{margin:0 0 1.1rem;color:rgba(241,236,226,.76)}
.hero .eyebrow,.hero h1{grid-column:1/-1}
.hero h1{font-size:clamp(4.4rem,12vw,10.8rem);line-height:.9;letter-spacing:-.03em;margin:0 0 clamp(1.35rem,3vh,2.8rem);max-width:9ch}
.hero-lead{font-family:var(--serif);font-size:clamp(1.5rem,2.4vw,2.1rem);line-height:1.18;margin:0 0 1.2rem;color:var(--paper-on-dark)}
.hero-sub{font-size:1.02rem;color:rgba(241,236,226,.76);max-width:42ch;margin:0 0 2rem}
.hero-lead,.hero-sub{grid-column:1}
.hero-actions{
  grid-column:2;grid-row:3/span 2;align-self:end;width:100%;display:flex;flex-direction:column;
  border-top:1px solid rgba(241,236,226,.35);margin-bottom:2rem;
}
.hero-actions .button.primary,
.hero-actions .text-link{
  width:100%;display:flex;justify-content:space-between;align-items:center;border-radius:0;
  border:0;border-bottom:1px solid rgba(241,236,226,.35);padding:1.05rem 0;background:transparent;color:var(--paper-on-dark);
}
.hero-actions .button.primary::after,.hero-actions .text-link::after{content:"→";margin-left:auto}
.hero-actions .text-link{white-space:normal}
.hero-actions .button.primary:hover{background:transparent;border-color:rgba(241,236,226,.35);color:var(--orange);transform:none}
.hero-visual{position:absolute;inset:0;margin:0;z-index:0;overflow:hidden}
.hero-image{width:100%;height:100%;max-width:none;aspect-ratio:auto;max-height:none;object-fit:cover;object-position:center 54%;border-radius:0;filter:saturate(.96) contrast(.98) brightness(.9);will-change:transform}
.hero-modules{
  display:none;
}

/* ---------- Brand marquee ---------- */
.logo-strip{border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.strip-label{
  max-width:var(--maxw);margin:0 auto;padding:16px var(--gutter);
  font-family:var(--sans);font-weight:700;font-size:.7rem;letter-spacing:.16em;text-transform:uppercase;color:var(--muted);
}
.brand-marquee{overflow:hidden;border-top:1px solid var(--line);padding:30px 0}
.brand-track{display:flex;width:max-content;gap:0;animation:marquee 38s linear infinite}
.brand-list{display:flex;align-items:center;gap:clamp(40px,6vw,80px);padding-right:clamp(40px,6vw,80px)}
.brand-list li{display:flex;align-items:center}
.brand-list img{height:26px;width:auto;display:block;opacity:.5;transition:opacity .3s}
.brand-list img[src$="kotn.png"]{filter:brightness(0)} /* white-knockout PNG -> ink to match the wall */
.brand-list li:hover img{opacity:1}
@keyframes marquee{to{transform:translateX(-50%)}}
.brand-marquee:hover .brand-track{animation-play-state:paused}

/* ---------- Approach (3-beat narrative, left) ---------- */
.approach h2{font-size:clamp(2.4rem,5.4vw,4.8rem);max-width:17ch;margin:0 0 clamp(40px,6vh,72px)}
.approach-body{display:grid;grid-template-columns:1fr 1fr;gap:clamp(24px,5vw,80px)}
.approach-body p{color:var(--muted);font-size:1.08rem;line-height:1.45;max-width:46ch}

/* ---------- Selected work ---------- */
.work-head{display:flex;justify-content:space-between;align-items:flex-end;gap:32px;margin-bottom:clamp(36px,5vh,64px)}
.work-head h2{font-size:clamp(2.4rem,5.4vw,4.8rem);margin-bottom:1rem}
.work-framer{color:var(--muted);font-size:1.02rem;max-width:42ch}
.work-aside{text-align:right;display:flex;flex-direction:column;align-items:flex-end;gap:14px}
.work-recency{font-family:var(--sans);font-size:.74rem;letter-spacing:.1em;text-transform:uppercase;color:var(--orange-text);font-weight:700}
.case-grid{display:grid;gap:clamp(56px,9vh,120px)}
.case-study{display:grid;grid-template-columns:1.02fr .98fr;gap:clamp(28px,5vw,72px);align-items:center}
.case-study:nth-child(even) .case-media{order:2}
.case-media{overflow:hidden;border-radius:2px;background:#e3ddd2}
.case-media img{width:100%;aspect-ratio:4/3;object-fit:cover;transition:transform 1.1s var(--ease);will-change:transform}
.case-study:hover .case-media img{transform:scale(1.04)}
.case-brand{font-family:var(--sans);font-weight:700;font-size:.72rem;letter-spacing:.22em;text-transform:uppercase;color:var(--orange-text);margin:0 0 .8rem}
.case-copy h3{font-size:clamp(1.8rem,3vw,2.9rem);line-height:1.02;margin:0 0 .8rem;max-width:18ch}
.case-meta{font-family:var(--sans);font-size:.74rem;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);margin:0 0 1.4rem}
.case-body{color:var(--muted);font-size:1.05rem;line-height:1.5;max-width:48ch;margin:0 0 1.8rem}
.case-stats{display:flex;flex-wrap:wrap;gap:clamp(18px,3vw,42px);border-top:1px solid var(--line);padding-top:1.4rem;margin:0}
.case-stats dt{font-family:var(--serif);font-size:clamp(1.5rem,2.2vw,2.1rem);line-height:1;color:var(--ink)}
.case-stats dd{font-family:var(--sans);font-size:.68rem;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);margin:.45rem 0 0;max-width:16ch}

/* ---------- Services (6 witty + operator tag, no numerals) ---------- */
.services{border-top:1px solid var(--line)}
.services-head{margin-bottom:clamp(28px,4vh,52px)}
.services-head h2{font-size:clamp(2.3rem,5vw,4.4rem)}
.service-list{border-top:1.5px solid var(--ink)}
.service-list li{display:grid;grid-template-columns:1.5fr .7fr;gap:clamp(20px,5vw,72px);padding:clamp(26px,3.4vh,40px) 0;border-bottom:1px solid var(--line);align-items:baseline;transition:background .3s}
.service-list li:hover{background:color-mix(in srgb,var(--orange) 5%,transparent)}
.svc-body h3{font-size:clamp(1.5rem,2.4vw,2.1rem);margin-bottom:.5rem}
.svc-line{font-size:1.08rem;color:var(--ink);max-width:50ch}
.svc-tag{font-family:var(--sans);font-size:.72rem;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);text-align:right}

/* ---------- How a project moves (slim, un-numbered) ---------- */
.process{border-top:1px solid var(--line)}
.process .journey{display:grid;grid-template-columns:repeat(4,1fr);gap:0;border-top:1.5px solid var(--ink)}
.process .journey-step{padding:24px 20px 28px;border-right:1px solid var(--line);position:relative;min-height:150px;display:flex;flex-direction:column}
.process .journey-step:last-child{border-right:0}
.process .journey-step h3{font-size:clamp(1.4rem,2.2vw,1.9rem);margin:0 0 .55rem}
.process .journey-step p{font-size:.9rem;color:var(--muted);margin-top:auto}
.process .journey-step.is-live{background:var(--ink);color:var(--paper-on-dark)}
.process .journey-step.is-live p{color:rgba(241,236,226,.72)}
.process .journey-step::after{content:"";position:absolute;left:0;top:-1.5px;width:0;height:3px;background:var(--orange);transition:width .6s var(--ease)}
.process .journey-step:hover::after{width:100%}

/* ---------- Studio / proof ---------- */
.studio{border-top:1px solid var(--line)}
.stats-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(2rem,5vw,5rem);border-top:1px solid var(--line);padding-top:clamp(28px,4vh,52px);margin:0}
.stats-grid dt{font-family:var(--serif);font-size:clamp(2.8rem,6vw,4.5rem);line-height:1;letter-spacing:-.02em;color:var(--orange)}
.stats-grid dd{font-family:var(--sans);font-weight:700;font-size:.72rem;letter-spacing:.18em;text-transform:uppercase;color:var(--muted);margin:.6rem 0 0}
.proof-note{font-family:var(--serif);font-size:clamp(1.25rem,2vw,1.75rem);line-height:1.28;max-width:42ch;margin:clamp(32px,5vh,58px) 0 0;color:var(--ink)}
.markets{margin-top:clamp(36px,5vh,64px);font-family:var(--sans);letter-spacing:.04em;font-size:clamp(.85rem,1.4vw,1rem);color:var(--ink)}
.markets-label{font-weight:700;font-size:.7rem;letter-spacing:.18em;text-transform:uppercase;color:var(--muted);width:100%;margin-bottom:.4rem}
.market-list{display:flex;flex-wrap:wrap;gap:.35rem 0;max-width:74rem}
.market-list li{display:inline-flex;align-items:baseline;white-space:nowrap}
.market-list li:not(:last-child)::after{content:"·";margin:0 .72rem;color:var(--muted)}

/* ---------- Manifesto (dark, CENTERED) ---------- */
.manifesto{position:relative;background:var(--ink-2);color:var(--paper-on-dark);overflow:hidden;padding:clamp(80px,14vh,180px) var(--gutter);text-align:center}
.manifesto>*{max-width:var(--maxw);margin-left:auto;margin-right:auto;position:relative;z-index:2}
.manifesto-line{font-family:var(--serif);font-size:clamp(2.2rem,5.4vw,5rem);line-height:1.04;letter-spacing:-.02em;max-width:20ch;margin:0 auto 1.6rem;overflow:visible}
.manifesto-sub{font-size:1.08rem;color:rgba(241,236,226,.74);max-width:34ch;margin:0 auto}
.manifesto-modules{
  position:absolute;right:-40px;top:-30px;width:520px;height:340px;z-index:1;pointer-events:none;
  background:url("assets/brand/module-orange.svg") no-repeat right top/680px auto;opacity:.16;
}

/* ---------- Who it's for (left) ---------- */
.fit{border-top:1px solid var(--line)}
.fit-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(28px,5vw,80px)}
.fit-head h2{font-size:clamp(2.2rem,4.6vw,4rem);margin-bottom:1.4rem}
.fit-lead{font-family:var(--serif);font-size:clamp(1.2rem,1.8vw,1.55rem);line-height:1.3;margin-bottom:1.2rem}
.fit-note{color:var(--muted);max-width:46ch}
.use-cases{align-self:center;border-top:1px solid var(--line)}
.use-cases li{font-family:var(--serif);font-size:clamp(1.25rem,2vw,1.7rem);padding:.7em 0;border-bottom:1px solid var(--line);position:relative;padding-left:1.4em}
.use-cases li::before{content:"";position:absolute;left:0;top:50%;transform:translateY(-50%);width:11px;height:11px;background:var(--orange);clip-path:path("M0,11 A11,11 0 0 1 11,0 L11,11 Z")}

/* ---------- Contact (orange, CENTERED) ---------- */
.contact{position:relative;background:var(--orange);color:#fff;overflow:hidden;text-align:center;padding:clamp(80px,16vh,200px) var(--gutter)}
.contact>*{position:relative;z-index:2}
.contact .eyebrow{color:rgba(21,17,11,.78)}
.contact h2{font-size:clamp(3rem,8.5vw,7.5rem);line-height:.98;margin:0 auto 1.4rem;overflow:visible}
.contact .accent-it{color:#fff}
.contact-sub{font-size:1.15rem;max-width:46ch;margin:0 auto 2.6rem;color:rgba(21,17,11,.78)}
.email-link{font-family:var(--serif);font-size:clamp(1.6rem,4.2vw,3.2rem);border-bottom:2px solid rgba(255,255,255,.5);padding-bottom:.08em;transition:border-color .25s}
.email-link:hover{border-color:#fff}
.contact-loc{margin-top:2.4rem;font-family:var(--sans);font-size:.74rem;letter-spacing:.16em;text-transform:uppercase;color:rgba(21,17,11,.78)}
.contact-modules{position:absolute;left:-60px;bottom:-60px;width:460px;height:300px;z-index:1;pointer-events:none;background:url("assets/brand/module-white.svg") no-repeat left bottom/620px auto;opacity:.14}

/* ---------- Footer ---------- */
.site-footer{max-width:var(--maxw);margin:0 auto;padding:clamp(40px,6vh,72px) var(--gutter) clamp(26px,4vh,40px);border-top:1px solid var(--line)}
.foot-top{display:flex;justify-content:space-between;align-items:flex-start;gap:32px;flex-wrap:wrap;margin-bottom:clamp(40px,7vh,80px)}
.foot-brand img{height:24px;width:auto;margin-bottom:14px}
.foot-brand p{color:var(--muted);max-width:34ch;font-size:.95rem}
.foot-nav{display:flex;flex-wrap:wrap;gap:clamp(18px,2.5vw,40px)}
.foot-nav a{font-family:var(--sans);font-weight:700;font-size:.78rem;letter-spacing:.1em;text-transform:uppercase}
.foot-nav a:hover{color:var(--orange-text)}
.foot-rule{display:flex;justify-content:space-between;align-items:center;gap:16px;flex-wrap:wrap;padding-top:clamp(20px,3vh,28px);border-top:1px solid var(--line);font-family:var(--sans);font-size:.72rem;letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}

/* ---------- Motion ---------- */
.motion-ready .reveal-target{opacity:0;transform:translateY(26px);transition:opacity .8s var(--ease),transform .8s var(--ease)}
.motion-ready .reveal-target.is-visible{opacity:1;transform:none}
.motion-ready .hero-copy>*{opacity:0;transform:translateY(20px);animation:rise .9s var(--ease) forwards}
.motion-ready .hero-copy .eyebrow{animation-delay:.05s}
.motion-ready .hero-copy h1{animation-delay:.14s}
.motion-ready .hero-copy .hero-lead{animation-delay:.26s}
.motion-ready .hero-copy .hero-sub{animation-delay:.36s}
.motion-ready .hero-copy .hero-actions{animation-delay:.46s}
.motion-ready .hero-visual{opacity:0;animation:rise 1s var(--ease) .3s forwards}
@keyframes rise{to{opacity:1;transform:none}}

@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation-duration:.001ms!important;animation-iteration-count:1!important;transition-duration:.001ms!important;scroll-behavior:auto!important}
  .brand-track{animation:none;transform:none}
  .hero-image,.case-media img{transform:none!important}
  .motion-ready .reveal-target,.motion-ready .hero-copy>*,.motion-ready .hero-visual{opacity:1;transform:none;animation:none}
}

/* ---------- Responsive ---------- */
@media (max-width:1120px){
  .hero-copy{grid-template-columns:1fr;gap:0}
  .hero-actions{grid-column:1;grid-row:auto;flex-direction:row;flex-wrap:wrap;align-items:center;gap:20px;border-top:0;margin-bottom:0}
  .hero-actions .button.primary{
    width:auto;display:inline-flex;gap:.6em;padding:1.05em 1.7em;border:1.5px solid var(--orange);
    border-radius:999px;background:var(--orange);color:var(--ink)
  }
  .hero-actions .button.primary::after{content:none}
  .hero-actions .button.primary:hover{background:var(--orange-deep);border-color:var(--orange-deep);color:var(--ink);transform:translateY(-2px)}
  .hero-actions .text-link{width:auto;display:inline-block;border:0;border-bottom:1.5px solid var(--orange);padding:0 0 3px;background:transparent;white-space:nowrap}
  .hero-actions .text-link::after{margin-left:.35em}
  .hero-visual{margin:0}
  .hero-modules{display:none}
  .approach-body{grid-template-columns:1fr;gap:18px}
  .approach-body p{max-width:60ch}
  .service-list li{grid-template-columns:1fr;gap:10px}
  .svc-tag{text-align:left}
  .process .journey{grid-template-columns:repeat(2,1fr)}
  .process .journey-step:nth-child(2n){border-right:0}
  .case-study{grid-template-columns:1fr;gap:24px}
  .case-study:nth-child(even) .case-media{order:0}
  .fit-grid{grid-template-columns:1fr;gap:32px}
  .manifesto-modules{width:360px;height:240px;background-size:480px auto}
}
@media (max-width:760px){
  .site-nav{gap:14px}
  .site-nav a:not(.nav-cta){display:none}
  .hero h1{font-size:clamp(3.2rem,17vw,5.5rem)}
  .approach{padding-bottom:clamp(34px,9vw,48px)}
  .work{padding-top:clamp(36px,10vw,54px)}
  .approach h2{margin-bottom:clamp(30px,8vw,40px)}
  .work-head{flex-direction:column;align-items:flex-start;gap:18px}
  .work-aside{text-align:left;align-items:flex-start}
  .process .journey{grid-template-columns:1fr}
  .process .journey-step{min-height:0;border-right:0!important;border-bottom:1px solid var(--line)}
  .case-stats{gap:16px 26px}
  .market-list{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:.6rem .9rem;margin-top:.7rem}
  .market-list li{border-top:1px solid var(--line);padding-top:.55rem;white-space:normal}
  .market-list li:not(:last-child)::after{content:none}
}
@media (max-width:640px){
  .stats-grid{grid-template-columns:repeat(2,1fr);row-gap:clamp(1.8rem,6vw,2.4rem)}
}